Like in previous editions, some of the most popular and renowned fashion brands were present there, such as Simorra, Sita Murt, Bielo, Avec Amour, and Hoss Intropia, among others.
For the first time in this edition celebrated from 9 to 12 April, OK Mobility has participated and supported this initiative becoming one of the official partners, offering mobility and transfer solutions throughout the entire week.
OK Mobility and 080 Barcelona Fashion take one step further
In addition to supporting the event with special vehicles and transfers, OK Mobility was also present there with a car installation in the Open Area of the 080 Barcelona Fashion Week.
The car was surrounded by multiple mirrors for the attendees to take selfies in them and not just with the car’s rearview mirror like we all usually do but in a different and stylish way. These mirrors had also fun messages written on them like “OK, you're awesome!; OK, let's have some fun!; OK, let's move together!; OK, we love Bcn 080!” among many others.
In the Open Area, there was also entertainment of all kinds with music and DJs Engalanan, DJ Florentino, Gianmarco Limenta, and Loli Zazou, as well as a bar area with other activities.
OK Mobility also participated with a 2-ticket raffle and another one with 10 vouchers worth of 5 days of car rental.
Sustainability, innovation, and circularity in the fashion industry
The 080 Barcelona Fashion Week is already an essential fashion event that promotes a more sustainable industry, with a more circular development in which innovation and creativity stand at the forefront.
They describe themselves as an element of awareness and as a power of change. That is why OK Mobility wanted to be present at this 33rd edition and lend its support to initiatives and projects that drive positive change.
As part of its calendar of collaborations that generate impact, this appointment with the fashion industry in Barcelona has served OK Mobility to continue defending its values in innovation, development, and sustainability.
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